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One niche that I find myself occupying often in these quiet economic times is article writer. You would think that’s a good thing, given that I’m addicted to the written word.

The problem is that the kind of article writing I get to do isn’t quite that kind of writing. What kind of writing is it? It’s writing of the ‘law for non-lawyers’ kind.

We do a lot of our marketing to our clients by talking about common problems in the industry, provide the common solutions and suggest proactive steps that they can take to make their businesses run better. In the current climate, there is a marked increase in interest in this kind of material. Taking simple steps  now to manage or mitigate risk tomorrow is something every business is keen to do.

As the person on the bottom of the greasy pole, and a person who has been recognised as having an interest in writing, this task comes to me.

Writing these pieces, I’ve discovered the ‘voice’ that you need  to write these types of pieces. It’s a voice that fits awkwardly with my natural writing voice – a voice that is painful to write within. Smalls sentences, long ideas. Simple ideas that expand to take up a paragraph. Describing the same thing in three ways during a short explanation.

That voice is summed up by the acronym K.I.S.S – keeping it stupid simple.

Urgh. How vile.

I feel like that voice is corrupting my natural voice as it starts to blend in with my way of thinking and approach to writing. As if my thoughts, and expressions are being simplified – the world’s complexity passing beyond the reach of my expression and instead into this obtuse world where all problems are short, sweet and simple and can be cured through a three step process.

Unless your concern falls within the many areas where things can go wrong if they aren’t handled professionally the very first time round. In which case you should, in fact, consult a professional. Your regular contact at the firm would be more than glad to give you some advice on these nasty complicated bits. Or the specialist who ‘wrote’ the piece you’re reading now.



  1. You have my sympathy. I dropped out of law class because I couldn’t stomach the homework–translating the laws into one sentence summeries. It’s a lot harder than it sounds. Uncramp with a good book. You’ll feel better.

    • Chaitanya Safaya
    • Posted July 22, 2009 at 10:07 pm
    • Permalink

    How Come you dont post no more man!!!

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