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A quantitative content analysis of 20 James Bond films assessed portrayals of 195 female characters. Key findings include a trend of more sexual activity and greater harm to females over time, but few significant across-time differences in demographic characteristics of Bond women. Sexual activity is predicted by race, attractiveness, size of role, and aggressive behaviors. Being a target of weapons is predicted by size of role, sexual activity, and weapon use, while being harmed is predicted principally by role. End-of-film mortality is predicted by sexual activity, ethical status (good vs. bad), and attempting to kill Bond. This identification of a link between sexuality and violent behavior is noted as a contribution to the media and sex roles literatures.

Source: “Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Film” from the journal “Sex Roles”, 2009

via What do Bond girls have in common? – Barking up the wrong tree.

I’m not sure it required a scientific study to determine that trying to kill Bond doesn’t ends well.

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2 Comments

    • Anon
    • Posted April 13, 2010 at 9:25 am
    • Permalink

    “I’m not sure it required a scientific study to determine that trying to kill Bond doesn’t ends well.”

    Yeah, that’s the same thing the guy at the website you linked to said. I don’t think either of you actually read the journal article. Neither of you have a link to the full text.

    Fail.

    • mtalib
    • Posted April 13, 2010 at 10:37 pm
    • Permalink

    You’re right. I should have gone with my second thought which was “how do I get a job watching Bond movies?”


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